Indonesia Defensive Driving Center (IDDC) proudly presents its brand new corporate logo. The new logo symbolises our company’s growth as well as our continuous effort to maintain our position as the leading defensive driving training provider in Indonesia.
2018 marks the 21st anniversary of IDDC as a company. In commemoration of our anniversary, we are determined to strengthen our commitment to making a positive difference in road safety, particularly in Indonesia and are excited to share what we do to make it happen.
We are constantly striving to meet the needs of our clients and target market with enthusiasm and dedication by improving the quality of our services and products as well as by keeping innovation alive.
As we are still celebrating another milestone, today, after more than 20 years, we are introducing an updated brand image, which includes a new logo, colours and font. Our unique design represents our company’s values and how we want to be perceived as a relevant and innovative company in this constantly evolving industry.
In our new design, ‘Seat Belt’ remains as our company’s icon as it symbolises one’s Defensive Driving Awareness and we deliberately put our icon within our company’s name “IDDC” to show that Defensive Driving is the core value of our business. This time, however, instead of using the traditional two-point seatbelt, we incorporate the three-point seatbelt that also symbolises our efforts to keep up with the current road safety trends and issues.
While we have decided to keep our original colours, which are blue, red and black, we added a colour gradation in our new design to represent IDDC’s positive transformation as a company. We also changed our font to make it more straightforward and modern.
Finally, the 3D design aims to make our logo become easier on the eyes as well as symbolises a brand new spirit of our company. We expect that the new logo could help us grow and expand as well as strengthen our commitment.
We hope with our brand new image we may continue to strengthen our cooperation to achieve our shared goals of road and workplace safety. We are also confident with our brand new spirit; we will continue working together with road users and authorities to create a positive and defensive driving and riding environment for all.